Share of Voice Calculator
Calculate your brand's share of total market conversation
About this calculator
A Share of Voice Calculator measures your brand's presence in market conversations compared to competitors by analyzing mentions, engagement, and visibility across various channels. This metric helps marketers understand their brand's market position, identify competitive gaps, and optimize marketing strategies. By tracking share of voice, businesses can gauge campaign effectiveness, monitor brand awareness trends, and make data-driven decisions to increase their market presence and outperform competitors.
How to use
Enter your brand's total mentions, impressions, or engagement metrics for a specific time period. Input the same metrics for your main competitors or the total market volume. The calculator will compute your percentage share of the total conversation, showing how much of the market dialogue your brand captures compared to others.
Frequently asked questions
What metrics can I use for share of voice?
You can use social media mentions, search volume, advertising spend, website traffic, or any measurable brand visibility metric across digital channels.
How often should I calculate share of voice?
Monitor share of voice monthly or quarterly to track trends and campaign impact, with weekly checks during major marketing initiatives or product launches.
What's a good share of voice percentage?
A good share of voice depends on your industry and market size. Generally, matching or exceeding your market share indicates strong brand presence.