marketing Calculators
Last updated: May 2026
Customer Acquisition Cost Calculator
Calculate customer acquisition cost (CAC) by dividing total marketing and sales spend by the number of new customers acquired.
Conversion Rate Calculator
Calculate the conversion rate of a marketing channel, campaign, or landing page as the percentage of visitors who took the desired action.
Return on Ad Spend Calculator
Calculate return on ad spend (ROAS) by dividing the revenue attributable to a campaign by the cost of that campaign — typically expressed as a ratio like 4× ($4 of revenue per $1 of ad spend).
Email Open Rate Calculator
Calculate email open rate as the percentage of recipients who opened an email out of those it was sent to.
Click-Through Rate Calculator
Calculate click-through rate (CTR) as the percentage of impressions that resulted in a click.
Cost Per Click Calculator
Calculate cost per click (CPC) by dividing total ad spend by total clicks received.
Social Media Engagement Rate Calculator
Calculate social media engagement rate by dividing total engagements (likes, comments, shares, saves) by total followers and expressing as a percentage.
Customer Lifetime Value Calculator
Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan.
Marketing ROI Calculator
Calculate marketing ROI as the percentage return generated by marketing spend over the cost of that spend.
Lead Conversion Rate Calculator
Calculate lead conversion rate by dividing converted leads (qualified, accepted, or closed) by total leads received, expressed as a percentage.
Cost Per Acquisition Calculator
Find exactly how much you spend to gain each new customer or lead from a campaign.
Email Click-Through Rate Calculator
Measure the percentage of delivered emails that received at least one link click.
Brand Awareness Lift Calculator
Quantify how much a campaign moved the needle on brand recognition by comparing pre- and post-campaign survey results.
Cost Per Thousand Impressions Calculator
Calculate the cost to serve your ad to 1,000 people, the standard pricing unit in display, video, and programmatic advertising.
Customer Churn Rate Calculator
Calculate the percentage of customers who stopped doing business with you over a given period.
Average Order Value Calculator
Calculates the average dollar amount spent per transaction by dividing total revenue by order count.
Landing Page Conversion Rate Calculator
Calculates the percentage of landing page visitors who complete a desired action, such as signing up or purchasing.
Market Share Calculator
Calculates your company's percentage of total industry revenue relative to the overall market.
Marketing Attribution Rate Calculator
Calculates what percentage of total conversions can be credited to a single marketing channel.
Ad Frequency Rate Calculator
Calculates the average number of times each unique person in your audience sees your ad.
Customer Retention Rate Calculator
Measures the percentage of existing customers a business keeps over a given period.
Viral Coefficient Calculator
Calculates how many new users each existing user generates through referrals or invites.
Cost Per Lead Calculator
Calculates how much you spend to acquire a single sales lead from a marketing campaign.
Website Bounce Rate Calculator
Calculates the percentage of website sessions where a visitor views only one page before leaving.
Gross Rating Points Calculator
Calculates Gross Rating Points (GRP) to measure the total exposure weight of a traditional media campaign.
Email Unsubscribe Rate Calculator
Measures the percentage of recipients who opted out of your email list after a campaign.
Price Elasticity Calculator
Calculates the price elasticity of demand to show how sensitive buyers are to a price change.
Net Promoter Score Calculator
Computes your Net Promoter Score from customer survey ratings to gauge overall loyalty and word-of-mouth potential.
Share of Voice Calculator
Measures the percentage of total industry or category mentions that belong to your brand, revealing your competitive visibility.
Email Marketing ROI Calculator
Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue.
Marketing Attribution Calculator
Allocate conversion credit across first, middle, and last marketing touchpoints to see which channels drive revenue.
Conversion Funnel Calculator
Calculate the revenue yield of your marketing funnel by multiplying stage-by-stage conversion rates from raw traffic to paying customers.
A/B Test Statistical Significance Calculator
Determine whether the difference in conversion rates between your control and treatment groups is statistically significant, not just random noise.
Customer Lifetime Value (CLV) Calculator
Calculate the net present value of a customer relationship accounting for churn, profit margin, and the time value of money.
Marketing Mix Model Calculator
Estimate the blended return on your total marketing budget by combining digital and traditional channel ROAS while accounting for diminishing returns from channel saturation.
Content Marketing ROI Calculator
Estimate the annual ROI of your content marketing program by combining organic traffic value with conversion-driven revenue, then subtracting creation and promotion costs.
Influencer Marketing ROI Calculator
Calculate the expected ROI of an influencer campaign by estimating conversions from a creator's audience and comparing revenue generated to your total campaign spend.
Ad Spend Budget Optimizer
Determine how to weight your monthly ad budget across Google, Facebook, and other channels by factoring in each channel's ROAS, seasonal demand shifts, and your risk appetite.
Customer Acquisition Cost Calculator
Calculate the true cost to acquire a single new customer by dividing all acquisition-related spending — ads, sales team, and tools — by the number of customers won.
Marketing ROI Calculator
Measure the annualized return on a marketing campaign by attributing a portion of revenue to your spend and scaling the result to a 12-month basis.
Email Marketing Performance Calculator
Measure the health of any email campaign by computing open rate, click-to-open rate, conversion rate, and revenue per email in one place.
Ad Spend Optimization Calculator
Determine how much of your monthly advertising budget to allocate to a specific platform given your target CPA, average CPC, and conversion rate.
Social Media Engagement Rate Calculator
Quantify content performance across any social platform by combining engagement rate, reach efficiency, and average engagements per post into a single composite score.
Email Campaign ROI Calculator
Calculate the exact return on investment for an email marketing campaign by projecting revenue from your funnel rates and comparing it to campaign cost.
Facebook Ads Budget Calculator
Work out the total Facebook Ads budget needed to hit a specific conversion target given your landing page conversion rate, expected CTR, CPM, and campaign duration.
Marketing Attribution Calculator
Allocate campaign revenue across touchpoints using linear, time-decay, or position-based attribution models.