seo metrics Calculators
Keyword Difficulty Calculator
Estimate how hard it will be to rank for a keyword by combining domain authority, backlink competition, and search volume. Use this before targeting a new keyword to decide if it's worth the effort.
Organic Traffic Potential Calculator
Project how much monthly organic traffic your keyword portfolio could generate based on ranking positions, search volumes, and industry factors. Use it to set realistic SEO growth targets or evaluate new keyword opportunities.
Backlink Value Calculator
Quantify the SEO value of an individual backlink using domain authority, page authority, outbound link dilution, link type, and topical relevance. Use it to compare link prospects or audit existing links in your profile.
Page Speed SEO Impact Calculator
Score your page's SEO health based on load time, Core Web Vitals, and PageSpeed scores for mobile and desktop. Use it to prioritize performance fixes that will have the greatest impact on rankings.
Content SEO Optimization Score
Score your content's on-page SEO quality based on word count, keyword density, heading structure, and internal linking. Use it when writing or auditing articles to identify specific gaps before publishing.
Local SEO Visibility Calculator
Estimate your Google local search visibility score using reviews, ratings, citations, and profile completeness. Use this when auditing your Google Business Profile or benchmarking against local competitors.
SEO ROI Calculator
Measure the return on investment of an SEO campaign by comparing generated revenue against total spend over a given period. Ideal for agency reporting, budget justification, or comparing SEO to paid channels.
Domain Authority Growth Calculator
Project how your Moz Domain Authority score could grow based on your monthly backlink acquisition rate, linking domain quality, and content publishing pace. Use it to set realistic SEO growth milestones.
Featured Snippet Potential Calculator
Score your page's likelihood of winning a Google featured snippet based on current ranking, content structure, search volume, and competition. Use it to prioritize which keywords to optimize for position zero.
Organic CTR Optimization Calculator
Estimate your organic search click-through rate and identify how much improvement is possible by optimizing title tags, meta descriptions, and intent alignment. Use it when auditing underperforming keywords in Google Search Console.
Keyword Density Calculator
Measures how often a target keyword appears in your content as a percentage of total words. Use it when optimizing blog posts or landing pages to hit the SEO-recommended 1–3% density range.
Page Speed Score Calculator
Estimates a composite page speed score from Core Web Vitals — LCP, FID, and CLS — weighted by their SEO impact. Use it to diagnose performance gaps before auditing your site or comparing mobile vs. desktop results.
Backlink Authority Score Calculator
Scores the overall authority of a website's backlink profile by weighting link volume, referring domains, high-DA links, and dofollow ratio. Use it when conducting an SEO audit or comparing your link profile against a competitor's.
Organic Traffic Value Calculator
Converts your organic search traffic into an equivalent paid-search dollar value by applying CPC rates, CTR, and branded traffic adjustments. Use it to demonstrate SEO ROI to stakeholders or to benchmark content investments.
Local SEO Score Calculator
Produces a 0–100 local SEO health score by combining Google review volume, star rating, citation count, NAP consistency, and business type. Use it when auditing a Google Business Profile or diagnosing why a local listing ranks poorly in map pack results.
Technical SEO Audit Score Calculator
Estimate your site's technical SEO health on a 0–100 scale using crawl errors, indexation ratio, HTTPS status, and site size. Use it during an audit to quickly benchmark crawlability and structure.
SERP Click-Through Rate Estimator
Estimate the monthly organic clicks a page is likely to receive based on its ranking position, search volume, title length, SERP features, and query intent. Use it to prioritise keyword opportunities before writing or optimising content.
SEO Competitive Gap Score Calculator
Quantify the SEO gap between your site and a specific competitor using domain authority, backlink counts, and content volume. Use it to gauge how much work is needed to close the gap and where to focus first.
Technical SEO Audit Score
Score your website's technical SEO health from 0 to 100 by analysing crawl errors, indexation completeness, XML sitemap presence, and SSL status. Use it to triage technical issues before an optimisation sprint.
Backlink Value Estimator
Estimate the SEO value of a single backlink using the linking domain's authority, page authority, number of outbound links, link type, and content relevance. Use it to compare link prospects or evaluate an acquired link's worth.
Page Speed SEO Impact Calculator
Estimate how your page load time hurts SEO rankings and user engagement. Use this when auditing site performance to prioritize speed optimizations for mobile or desktop traffic.
Local SEO Visibility Calculator
Score your local search visibility across Google using key ranking signals like reviews, rankings, and citation accuracy. Ideal for small businesses and agencies auditing local SEO performance.
Page Authority Predictor
Predict a page's authority score using backlink profile, referring domains, domain authority, content quality, and technical SEO health. Useful when prioritizing link-building and on-page optimization efforts.
SERP Click-Through Rate Calculator
Estimate the click-through rate your page will earn at a given SERP position, factoring in query type, rich snippets, and device. Use it to forecast organic traffic or justify moving from rank 5 to rank 3.
Content Gap Opportunity Calculator
Score untapped content opportunities by combining keyword gaps, search volume, competitor weakness, your domain authority, and planned content depth. Use it to rank which topics to write about first.