Marketing Calculators
Last updated: October 2026
Conversion Rate Calculator
Calculate a conversion rate: the percentage of visitors who bought, signed up or completed another goal.
Lead Conversion Rate Calculator
Calculate lead conversion rate by dividing converted leads (qualified, accepted, or closed) by total leads received, expressed as a percentage.
Website Bounce Rate Calculator
Calculate bounce rate: the share of website sessions that bounced (single-page or, in Google Analytics 4, not engaged) out of all sessions.
Email Open Rate, Click-Through and Unsubscribe Rate Calculator
Every standard email campaign rate from one set of numbers: open rate, click-through rate (CTR), click-to-open rate (CTOR), unsubscribe rate and bounce rate, each as a percentage of delivered emails, with industry benchmarks and the Apple Mail Privacy Protection caveat.
Email Marketing ROI Calculator
Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue.