YouTube Ad Revenue Calculator
Estimate your monthly YouTube ad revenue accounting for CPM, ad-blocker usage, monetized view rate, and YouTube's revenue share. Perfect for creators forecasting channel income.
Last updated: September 2026
Estimated Monthly Revenue
$577.50
Formula below · 1 source (support.google.com) · Updated Sep 2026
Compare with similar
About this calculator
YouTube ad revenue depends on more than view count. The formula is: Revenue = monthly views × (1 − ad-block rate) × (share of remaining views that show an ad) × (CPM ÷ 1,000) × your revenue share. Ad blockers stop some views (mostly on desktop) from showing an ad at all. Of the views left, not every one carries an ad: some videos are not advertiser-friendly, some viewers have YouTube Premium, and some sessions simply are not served one; YouTube Analytics reports this as estimated monetized playbacks. CPM is what advertisers pay per 1,000 ad impressions before YouTube's cut, and it varies widely with niche, audience country and season. For long-form videos, YouTube Partner Program creators receive 55% of the net ad revenue; for Shorts, ad revenue is pooled and creators keep 45% of what is allocated to them, so the Shorts option here is only a rough approximation. The extra tile shows revenue per 1,000 views (RPM), the number YouTube Studio reports and the easiest one to compare with your own analytics. Premium revenue, memberships, Super Chat and sponsorships are not included.
How to use
Assume 500,000 monthly views, a $6 CPM, 30% ad-block rate, 50% of the remaining views showing an ad, and the 55% long-form revenue share (the defaults). Views after ad blockers = 500,000 × (1 − 0.30) = 350,000. Views with an ad = 350,000 × 0.50 = 175,000. Ad revenue before the split = 175,000 × ($6 / 1,000) = $1,050. Creator's share = $1,050 × 0.55 = $577.50 per month, which is an RPM of about $1.16 per 1,000 views. If you already know your channel's RPM from YouTube Studio, monthly views ÷ 1,000 × RPM is the more direct estimate.
Frequently asked questions
What is a realistic CPM for a YouTube channel?
YouTube CPM varies enormously by niche, audience location and time of year, so the best figure is the playback-based CPM in your own YouTube Analytics. Finance, investing and business software channels are often reported to reach $15 or more, while gaming, entertainment and vlog channels more commonly see a few dollars. Fourth-quarter CPMs rise with holiday advertising and drop again in January, and audiences in the US, UK, Canada and Australia command the highest rates.
How does the YouTube 45% revenue share affect creator earnings?
For long-form videos in the YouTube Partner Program, creators receive 55% of the net revenue from ads shown on their videos and YouTube keeps 45%. Shorts work differently: ad revenue from the Shorts feed is pooled, allocated by each creator's share of eligible views, and creators keep 45% of their allocation. YouTube Premium revenue is shared based on how much Premium members watch your content. Because of the split and of views that carry no ad, your RPM (revenue per 1,000 views) is always lower than your CPM.
Why do ad blockers significantly reduce YouTube ad revenue for creators?
Ad blockers prevent ads from loading entirely, meaning YouTube cannot charge advertisers for those impressions and creators receive no revenue from those views. Ad blocking is concentrated in desktop browsers; mobile viewers (who use the YouTube app) are largely unaffected since ad blockers don't work on the native app. This creates an asymmetry where mobile-heavy channels lose less revenue to ad blocking. YouTube has responded by deploying anti-ad-block prompts and expanding YouTube Premium, which compensates creators even when ads aren't shown. Factoring in your expected ad-block rate gives a more honest revenue projection.
Related calculators
Sources & references
Think a result is wrong? Report a problem with this calculator.