YouTube Revenue Estimator
Estimate your monthly YouTube ad revenue based on views, CPM, and ad-block usage. Use it to forecast earnings when planning channel growth or evaluating the impact of different audience markets.
Last updated: September 2026
Formula below · 1 source (Wikipedia) · Updated Sep 2026
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About this calculator
YouTube Partner Program creators receive 55% of the net ad revenue from ads shown on their long-form videos (YouTube keeps 45%; Shorts use a different pooled model with a 45% creator share). The formula is: monthlyRevenue = (monthlyViews × (1 − adBlockRate / 100) × cpm × 0.55) / 1000. First, total views are reduced by the ad-block rate to find monetizable views — viewers using ad blockers generate no ad revenue. That figure is multiplied by your CPM (the rate advertisers pay per 1,000 impressions) and then by 0.55 (the creator's revenue share). Dividing by 1,000 converts the per-mille CPM into a per-view rate. The estimate assumes every non-blocked view shows an ad; in practice some views are not monetized, so YouTube Studio's RPM is usually lower. CPM varies enormously by niche and audience country, ranging from under $1 for entertainment channels in developing markets to over $20 for finance or tech channels targeting US audiences.
How to use
Suppose your channel earns 500,000 monthly views, your CPM is $4.50, and your estimated ad-block rate is 25%. Step 1 — Monetizable views: 500,000 × (1 − 0.25) = 375,000 Step 2 — Revenue before share: (375,000 × 4.50) / 1,000 = $1,687.50 Step 3 — Apply creator share: $1,687.50 × 0.55 = $928.13 estimated monthly revenue. Enter 500,000 as Monthly Views, $4.50 as CPM, and 25% as Ad Block Rate.
Frequently asked questions
What is a realistic YouTube CPM for my channel niche in 2024?
CPM varies widely by content category and audience geography. Personal finance, investing, and B2B software channels regularly see CPMs of $15–$30 in the US because advertisers pay a premium to reach high-income decision-makers. Gaming, entertainment, and vlogging channels typically see $2–$8 CPMs. Channels with large audiences in India, Southeast Asia, or Latin America often see CPMs below $2 due to lower advertising market rates in those regions. Your actual CPM is visible in YouTube Studio under the Revenue tab once you are monetized.
How does ad blocking affect my YouTube revenue and what can I do about it?
Ad blockers prevent ads from loading entirely, meaning those views generate zero revenue regardless of CPM. Ad-block usage rates vary by audience — tech-savvy or gaming audiences may have 30–50% ad-block rates, while older or mobile-first audiences often have rates below 10% since most mobile YouTube usage goes through the official app, which bypasses browser extensions. Diversifying revenue through channel memberships, Super Thanks, merchandise, and sponsored integrations reduces your dependence on ad revenue and offsets the growing impact of ad-block adoption.
What share of ad revenue does YouTube pay creators?
Under the YouTube Partner Program, creators receive 55% of the net revenue from ads shown on or alongside their long-form videos, and YouTube keeps 45%. For Shorts, ad revenue is pooled and creators receive 45% of their allocated share. The 68% figure sometimes quoted is the publisher share for Google AdSense on websites, not YouTube. Your realized RPM in YouTube Studio is usually below CPM × 55% because not every view carries an ad.