Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Gross Merchandise Value (GMV) Calculator

Calculate gross merchandise value — the total sales value of goods sold through a marketplace or store over a period. The headline scale metric for e-commerce platforms.

Number of Orders (orders)

Average Order Value ($)

Business

Customer Lifetime Value Calculator

Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.

Average Monthly Revenue per Customer ($)

Customer Lifespan (months)

Profit Margin (%)

Key differences

	Gross Merchandise Value (GMV) Calculator	Customer Lifetime Value Calculator
Category	Business	Business
Inputs required	2	3
Result	Gross Merchandise Value ($)	Customer Lifetime Value ($)
What it does	Calculate gross merchandise value — the total sales value of goods sold through a marketplace or store over a period. The headline scale metric for e-commerce platforms.	Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.