Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Monthly Recurring Revenue (MRR) Calculator

Calculate monthly recurring revenue from your number of subscribers and average revenue per user. The heartbeat metric of any subscription business.

Number of Subscribers (users)

Average Revenue per User (monthly) ($)

Business

Customer Lifetime Value Calculator

Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.

Average Monthly Revenue per Customer ($)

Customer Lifespan (months)

Profit Margin (%)

Key differences

	Monthly Recurring Revenue (MRR) Calculator	Customer Lifetime Value Calculator
Category	Business	Business
Inputs required	2	3
Result	Monthly Recurring Revenue ($)	Customer Lifetime Value ($)
What it does	Calculate monthly recurring revenue from your number of subscribers and average revenue per user. The heartbeat metric of any subscription business.	Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.