Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

ROAS & Break-Even ROAS Calculator

Measure whether an ad campaign is profitable by comparing its return on ad spend to the break-even ROAS implied by your gross margin and platform fees, in a single profitability multiple.

Revenue from Ads ($)

Ad Spend ($)

Gross Margin (%)

Platform / Processing Fee (%)

Business

Customer Acquisition Cost (CAC) Calculator

Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.

Total Marketing Spend ($)

Sales Expenses ($)

New Customers Acquired (customers)

Key differences

	ROAS & Break-Even ROAS Calculator	Customer Acquisition Cost (CAC) Calculator
Category	Business	Business
Inputs required	4	3
Result	Profitability Multiple (x)	Customer Acquisition Cost ($)
What it does	Measure whether an ad campaign is profitable by comparing its return on ad spend to the break-even ROAS implied by your gross margin and platform fees, in a single profitability multiple.	Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.