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Both calculators run independently — change the inputs on either side to compare results.

Customer Acquisition Cost Calculator

Calculate customer acquisition cost (CAC) by dividing total marketing and sales spend by the number of new customers acquired. Use it as the single most important unit-economics metric for any growth business — alongside customer lifetime value, it determines whether your business model is sustainable.

Total Marketing Cost ($)

New Customers Acquired

Marketing

Cost Per Lead Calculator

Calculates how much you spend to acquire a single sales lead from a marketing campaign. Use it to compare channel efficiency and optimize budget allocation across campaigns.

Lead Generation Cost ($)

Leads Generated

Key differences

	Customer Acquisition Cost Calculator	Cost Per Lead Calculator
Category	Marketing	Marketing
Inputs required	2	2
Result	Customer Acquisition Cost ($)	Cost Per Lead (CPL) ($)
What it does	Calculate customer acquisition cost (CAC) by dividing total marketing and sales spend by the number of new customers acquired. Use it as the single most important unit-economics metric for any growth business — alongside customer lifetime value, it determines whether your business model is sustainable.	Calculates how much you spend to acquire a single sales lead from a marketing campaign. Use it to compare channel efficiency and optimize budget allocation across campaigns.