Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Customer Acquisition Cost (CAC) Calculator

Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.

Total Marketing Spend ($)

Sales Expenses ($)

New Customers Acquired (customers)

Fill in the required fields to see your result.

Business

Customer Lifetime Value Calculator

Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.

Average Monthly Revenue per Customer ($)

Customer Lifespan (months)

Profit Margin (%)

Fill in the required fields to see your result.

Key differences

	Customer Acquisition Cost (CAC) Calculator	Customer Lifetime Value Calculator
Category	Business	Business
Inputs required	3	3
Result	Customer Acquisition Cost ($)	Customer Lifetime Value ($)
What it does	Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.	Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.