Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Customer Lifetime Value Calculator

Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.

Average Monthly Revenue per Customer ($)

Customer Lifespan (months)

Profit Margin (%)

Ecommerce

Customer Churn Rate Calculator

Measure the percentage of customers who stopped using your service during a period. Essential for subscription businesses monitoring retention health and forecasting future revenue.

Customers Lost

Total Customers (Start)

Key differences

	Customer Lifetime Value Calculator	Customer Churn Rate Calculator
Category	Business	Ecommerce
Inputs required	3	2
Result	Customer Lifetime Value ($)	Churn Rate (%)
What it does	Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.	Measure the percentage of customers who stopped using your service during a period. Essential for subscription businesses monitoring retention health and forecasting future revenue.