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Both calculators run independently — change the inputs on either side to compare results.

LTV:CAC Ratio Calculator

Calculate the ratio of customer lifetime value to customer acquisition cost — the key test of whether your growth is economically sustainable. A 3:1 ratio is the classic benchmark.

Customer Lifetime Value (LTV) ($)

Customer Acquisition Cost (CAC) ($)

Business

Customer Acquisition Cost (CAC) Calculator

Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.

Total Marketing Spend ($)

Sales Expenses ($)

New Customers Acquired (customers)

Key differences

	LTV:CAC Ratio Calculator	Customer Acquisition Cost (CAC) Calculator
Category	Business	Business
Inputs required	2	3
Result	LTV:CAC Ratio	Customer Acquisition Cost ($)
What it does	Calculate the ratio of customer lifetime value to customer acquisition cost — the key test of whether your growth is economically sustainable. A 3:1 ratio is the classic benchmark.	Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.