Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Business
LTV:CAC Ratio Calculator
Calculate the ratio of customer lifetime value to customer acquisition cost β the key test of whether your growth is economically sustainable. A 3:1 ratio is the classic benchmark.
Fill in the required fields to see your result.
Business
Customer Lifetime Value Calculator
Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.
Fill in the required fields to see your result.
Key differences
| LTV:CAC Ratio Calculator | Customer Lifetime Value Calculator | |
|---|---|---|
| Category | Business | Business |
| Inputs required | 2 | 3 |
| Result | LTV:CAC Ratio | Customer Lifetime Value ($) |
| What it does | Calculate the ratio of customer lifetime value to customer acquisition cost β the key test of whether your growth is economically sustainable. A 3:1 ratio is the classic benchmark. | Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers. |