Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

LTV:CAC Ratio Calculator

Calculate the ratio of customer lifetime value to customer acquisition cost — the key test of whether your growth is economically sustainable. A 3:1 ratio is the classic benchmark.

Customer Lifetime Value (LTV) ($)

Customer Acquisition Cost (CAC) ($)

Business

Customer Lifetime Value Calculator

Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.

Average Monthly Revenue per Customer ($)

Customer Lifespan (months)

Profit Margin (%)

Key differences

	LTV:CAC Ratio Calculator	Customer Lifetime Value Calculator
Category	Business	Business
Inputs required	2	3
Result	LTV:CAC Ratio	Customer Lifetime Value ($)
What it does	Calculate the ratio of customer lifetime value to customer acquisition cost — the key test of whether your growth is economically sustainable. A 3:1 ratio is the classic benchmark.	Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.