Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Business
LTV:CAC Ratio Calculator
Calculate the ratio of customer lifetime value to customer acquisition cost β the key test of whether your growth is economically sustainable. A 3:1 ratio is the classic benchmark.
Ecommerce
Customer Churn Rate Calculator
Measure the percentage of customers who stopped using your service during a period. Essential for subscription businesses monitoring retention health and forecasting future revenue.
Key differences
| LTV:CAC Ratio Calculator | Customer Churn Rate Calculator | |
|---|---|---|
| Category | Business | Ecommerce |
| Inputs required | 2 | 2 |
| Result | LTV:CAC Ratio | Churn Rate (%) |
| What it does | Calculate the ratio of customer lifetime value to customer acquisition cost β the key test of whether your growth is economically sustainable. A 3:1 ratio is the classic benchmark. | Measure the percentage of customers who stopped using your service during a period. Essential for subscription businesses monitoring retention health and forecasting future revenue. |