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Both calculators run independently — change the inputs on either side to compare results.

LTV:CAC Ratio Calculator (Unit Economics)

Derive customer lifetime value from your revenue, gross margin, and churn rate, then compare it to acquisition cost to get the LTV:CAC ratio that signals whether growth is sustainable.

Avg Revenue per Account ($/mo)

Gross Margin (%)

Monthly Churn Rate (%)

Customer Acquisition Cost ($)

Business

Customer Acquisition Cost (CAC) Calculator

Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.

Total Marketing Spend ($)

Sales Expenses ($)

New Customers Acquired (customers)

Key differences

	LTV:CAC Ratio Calculator (Unit Economics)	Customer Acquisition Cost (CAC) Calculator
Category	Business	Business
Inputs required	4	3
Result	LTV:CAC Ratio (:1)	Customer Acquisition Cost ($)
What it does	Derive customer lifetime value from your revenue, gross margin, and churn rate, then compare it to acquisition cost to get the LTV:CAC ratio that signals whether growth is sustainable.	Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.