Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

LTV:CAC Ratio Calculator (Unit Economics)

Derive customer lifetime value from your revenue, gross margin, and churn rate, then compare it to acquisition cost to get the LTV:CAC ratio that signals whether growth is sustainable.

Avg Revenue per Account ($/mo)

Gross Margin (%)

Monthly Churn Rate (%)

Customer Acquisition Cost ($)

Business

Customer Lifetime Value Calculator

Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.

Average Monthly Revenue per Customer ($)

Customer Lifespan (months)

Profit Margin (%)

Key differences

	LTV:CAC Ratio Calculator (Unit Economics)	Customer Lifetime Value Calculator
Category	Business	Business
Inputs required	4	3
Result	LTV:CAC Ratio (:1)	Customer Lifetime Value ($)
What it does	Derive customer lifetime value from your revenue, gross margin, and churn rate, then compare it to acquisition cost to get the LTV:CAC ratio that signals whether growth is sustainable.	Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.