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Both calculators run independently — change the inputs on either side to compare results.

LTV:CAC Ratio Calculator (Unit Economics)

Derive customer lifetime value from your revenue, gross margin, and churn rate, then compare it to acquisition cost to get the LTV:CAC ratio that signals whether growth is sustainable.

Avg Revenue per Account ($/mo)

Gross Margin (%)

Monthly Churn Rate (%)

Customer Acquisition Cost ($)

Business

LTV:CAC Ratio Calculator

Calculate the ratio of customer lifetime value to customer acquisition cost — the key test of whether your growth is economically sustainable. A 3:1 ratio is the classic benchmark.

Customer Lifetime Value (LTV) ($)

Customer Acquisition Cost (CAC) ($)

Key differences

	LTV:CAC Ratio Calculator (Unit Economics)	LTV:CAC Ratio Calculator
Category	Business	Business
Inputs required	4	2
Result	LTV:CAC Ratio (:1)	LTV:CAC Ratio
What it does	Derive customer lifetime value from your revenue, gross margin, and churn rate, then compare it to acquisition cost to get the LTV:CAC ratio that signals whether growth is sustainable.	Calculate the ratio of customer lifetime value to customer acquisition cost — the key test of whether your growth is economically sustainable. A 3:1 ratio is the classic benchmark.