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Both calculators run independently — change the inputs on either side to compare results.

LTV:CAC Ratio Calculator (Unit Economics)

Derive customer lifetime value from your revenue, gross margin, and churn rate, then compare it to acquisition cost to get the LTV:CAC ratio that signals whether growth is sustainable.

Avg Revenue per Account ($/mo)

Gross Margin (%)

Monthly Churn Rate (%)

Customer Acquisition Cost ($)

Fill in the required fields to see your result.

Business

Monthly Recurring Revenue (MRR) Calculator

Calculate monthly recurring revenue from your number of subscribers and average revenue per user. The heartbeat metric of any subscription business.

Number of Subscribers (users)

Average Revenue per User (monthly) ($)

Fill in the required fields to see your result.

Key differences

	LTV:CAC Ratio Calculator (Unit Economics)	Monthly Recurring Revenue (MRR) Calculator
Category	Business	Business
Inputs required	4	2
Result	LTV:CAC Ratio (:1)	Monthly Recurring Revenue ($)
What it does	Derive customer lifetime value from your revenue, gross margin, and churn rate, then compare it to acquisition cost to get the LTV:CAC ratio that signals whether growth is sustainable.	Calculate monthly recurring revenue from your number of subscribers and average revenue per user. The heartbeat metric of any subscription business.