Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

ROAS & Break-Even ROAS Calculator

Measure whether an ad campaign is profitable by comparing its return on ad spend to the break-even ROAS implied by your gross margin and platform fees, in a single profitability multiple.

Revenue from Ads ($)

Ad Spend ($)

Gross Margin (%)

Platform / Processing Fee (%)

Business

Markup vs Margin Calculator

See the profit your pricing produces and understand the difference between markup and margin: two ways of describing the same gap between cost and selling price, calculated in both directions.

Cost per Unit ($)

Selling Price per Unit ($)

Units Sold (units)

Fixed Costs ($)

Key differences

	ROAS & Break-Even ROAS Calculator	Markup vs Margin Calculator
Category	Business	Business
Inputs required	4	4
Result	Profitability Multiple (x)	Net Profit ($)
What it does	Measure whether an ad campaign is profitable by comparing its return on ad spend to the break-even ROAS implied by your gross margin and platform fees, in a single profitability multiple.	See the profit your pricing produces and understand the difference between markup and margin: two ways of describing the same gap between cost and selling price, calculated in both directions.