Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Advertising ROI Calculator

Measure whether your ad campaigns are actually making money after product costs. Use this monthly to compare performance across Google, Meta, TikTok, or any paid channel.

Monthly Ad Spend ($)

Conversions Generated (sales)

Average Order Value ($)

Profit Margin (%)

Fill in the required fields to see your result.

Ecommerce

Google Ads ROAS Calculator

Quickly measure how much revenue you earn for every dollar spent on Google Ads. Use it after each campaign to evaluate efficiency and decide whether to scale or pause ad spend.

Ad Spend ($)

Revenue Generated ($)

Fill in the required fields to see your result.

Key differences

	Advertising ROI Calculator	Google Ads ROAS Calculator
Category	Ecommerce	Ecommerce
Inputs required	4	2
Result	ROI (%)	ROAS (x)
What it does	Measure whether your ad campaigns are actually making money after product costs. Use this monthly to compare performance across Google, Meta, TikTok, or any paid channel.	Quickly measure how much revenue you earn for every dollar spent on Google Ads. Use it after each campaign to evaluate efficiency and decide whether to scale or pause ad spend.