Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Average Order Value Calculator

Calculate average order value (AOV) by dividing total revenue by total orders for a period. Use it as a core ecommerce KPI for tracking pricing strategy, evaluating bundles and upsells, and computing customer-acquisition economics.

Total Revenue ($)

Total Orders

Fill in the required fields to see your result.

Business

Customer Lifetime Value Calculator

Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.

Average Monthly Revenue per Customer ($)

Customer Lifespan (months)

Profit Margin (%)

Fill in the required fields to see your result.

Key differences

	Average Order Value Calculator	Customer Lifetime Value Calculator
Category	Ecommerce	Business
Inputs required	2	3
Result	Average Order Value ($)	Customer Lifetime Value ($)
What it does	Calculate average order value (AOV) by dividing total revenue by total orders for a period. Use it as a core ecommerce KPI for tracking pricing strategy, evaluating bundles and upsells, and computing customer-acquisition economics.	Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.