Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Ecommerce
Click Through Rate Calculator
Calculate the click-through rate (CTR) of any ad, email, or search result by entering total clicks and impressions. Use it to benchmark and optimize campaign performance.
Fill in the required fields to see your result.
Ecommerce
Conversion Rate Calculator
Calculate the conversion rate of a website, landing page, or sales funnel as the percentage of visitors who completed a desired action. Use it as the foundational ecommerce metric for measuring page performance, comparing campaigns, and identifying where users drop off in your purchase flow.
Fill in the required fields to see your result.
Key differences
| Click Through Rate Calculator | Conversion Rate Calculator | |
|---|---|---|
| Category | Ecommerce | Ecommerce |
| Inputs required | 2 | 2 |
| Result | Click Through Rate (%) | Conversion Rate (%) |
| What it does | Calculate the click-through rate (CTR) of any ad, email, or search result by entering total clicks and impressions. Use it to benchmark and optimize campaign performance. | Calculate the conversion rate of a website, landing page, or sales funnel as the percentage of visitors who completed a desired action. Use it as the foundational ecommerce metric for measuring page performance, comparing campaigns, and identifying where users drop off in your purchase flow. |