Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Ecommerce
Conversion Rate Calculator
Calculates the additional monthly revenue you would generate by raising your conversion rate to a target level. Use it to quantify the business case for CRO investments and A/B testing programs.
Fill in the required fields to see your result.
Ecommerce
Click Through Rate Calculator
Calculate the click-through rate (CTR) of any ad, email, or search result by entering total clicks and impressions. Use it to benchmark and optimize campaign performance.
Fill in the required fields to see your result.
Key differences
| Conversion Rate Calculator | Click Through Rate Calculator | |
|---|---|---|
| Category | Ecommerce | Ecommerce |
| Inputs required | 4 | 2 |
| Result | Additional Monthly Revenue ($) | Click Through Rate (%) |
| What it does | Calculates the additional monthly revenue you would generate by raising your conversion rate to a target level. Use it to quantify the business case for CRO investments and A/B testing programs. | Calculate the click-through rate (CTR) of any ad, email, or search result by entering total clicks and impressions. Use it to benchmark and optimize campaign performance. |