Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Ecommerce
Customer Lifetime Value Calculator
Estimate the total revenue a typical customer generates over their relationship with your business by multiplying average order value, purchase frequency, and customer lifespan. Use it as the fundamental ecommerce profitability metric to compare against customer acquisition cost and decide how much you can afford to spend acquiring each customer.
Fill in the required fields to see your result.
Business
Customer Acquisition Cost (CAC) Calculator
Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.
Fill in the required fields to see your result.
Key differences
| Customer Lifetime Value Calculator | Customer Acquisition Cost (CAC) Calculator | |
|---|---|---|
| Category | Ecommerce | Business |
| Inputs required | 3 | 3 |
| Result | Customer Lifetime Value ($) | Customer Acquisition Cost ($) |
| What it does | Estimate the total revenue a typical customer generates over their relationship with your business by multiplying average order value, purchase frequency, and customer lifespan. Use it as the fundamental ecommerce profitability metric to compare against customer acquisition cost and decide how much you can afford to spend acquiring each customer. | Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio. |