Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Ecommerce
Customer Lifetime Value Calculator
Estimate the total revenue a typical customer generates over their relationship with your business by multiplying average order value, purchase frequency, and customer lifespan. Use it as the fundamental ecommerce profitability metric to compare against customer acquisition cost and decide how much you can afford to spend acquiring each customer.
Fill in the required fields to see your result.
Ecommerce
Average Order Value Calculator
Calculate average order value (AOV) by dividing total revenue by total orders for a period. Use it as a core ecommerce KPI for tracking pricing strategy, evaluating bundles and upsells, and computing customer-acquisition economics.
Fill in the required fields to see your result.
Key differences
| Customer Lifetime Value Calculator | Average Order Value Calculator | |
|---|---|---|
| Category | Ecommerce | Ecommerce |
| Inputs required | 3 | 2 |
| Result | Customer Lifetime Value ($) | Average Order Value ($) |
| What it does | Estimate the total revenue a typical customer generates over their relationship with your business by multiplying average order value, purchase frequency, and customer lifespan. Use it as the fundamental ecommerce profitability metric to compare against customer acquisition cost and decide how much you can afford to spend acquiring each customer. | Calculate average order value (AOV) by dividing total revenue by total orders for a period. Use it as a core ecommerce KPI for tracking pricing strategy, evaluating bundles and upsells, and computing customer-acquisition economics. |