Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Ecommerce
Customer Lifetime Value Calculator
Estimate the total revenue a typical customer generates over their relationship with your business by multiplying average order value, purchase frequency, and customer lifespan. Use it as the fundamental ecommerce profitability metric to compare against customer acquisition cost and decide how much you can afford to spend acquiring each customer.
Fill in the required fields to see your result.
Ecommerce
Customer Churn Rate Calculator
Measure the percentage of customers who stopped using your service during a period. Essential for subscription businesses monitoring retention health and forecasting future revenue.
Fill in the required fields to see your result.
Key differences
| Customer Lifetime Value Calculator | Customer Churn Rate Calculator | |
|---|---|---|
| Category | Ecommerce | Ecommerce |
| Inputs required | 3 | 2 |
| Result | Customer Lifetime Value ($) | Churn Rate (%) |
| What it does | Estimate the total revenue a typical customer generates over their relationship with your business by multiplying average order value, purchase frequency, and customer lifespan. Use it as the fundamental ecommerce profitability metric to compare against customer acquisition cost and decide how much you can afford to spend acquiring each customer. | Measure the percentage of customers who stopped using your service during a period. Essential for subscription businesses monitoring retention health and forecasting future revenue. |