Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Ecommerce
Customer Lifetime Value Calculator
Estimate the total profit a single customer generates over their entire relationship with your business. Use it to set acquisition cost budgets, segment customers, and justify loyalty program spending.
Fill in the required fields to see your result.
Ecommerce
Customer Lifetime Value Calculator
Estimate the total revenue a typical customer generates over their relationship with your business by multiplying average order value, purchase frequency, and customer lifespan. Use it as the fundamental ecommerce profitability metric to compare against customer acquisition cost and decide how much you can afford to spend acquiring each customer.
Fill in the required fields to see your result.
Key differences
| Customer Lifetime Value Calculator | Customer Lifetime Value Calculator | |
|---|---|---|
| Category | Ecommerce | Ecommerce |
| Inputs required | 5 | 3 |
| Result | Customer Lifetime Value ($) | Customer Lifetime Value ($) |
| What it does | Estimate the total profit a single customer generates over their entire relationship with your business. Use it to set acquisition cost budgets, segment customers, and justify loyalty program spending. | Estimate the total revenue a typical customer generates over their relationship with your business by multiplying average order value, purchase frequency, and customer lifespan. Use it as the fundamental ecommerce profitability metric to compare against customer acquisition cost and decide how much you can afford to spend acquiring each customer. |