Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Product Markup Pricing Calculator

Find the selling price that covers your product cost, shipping, and marketing while hitting a target profit margin. Use it when pricing new products or auditing existing listings.

Product Cost (COGS) ($)

Target Profit Margin (%)

Shipping/Fulfillment Cost ($)

Marketing Cost per Unit ($)

Fill in the required fields to see your result.

Ecommerce

Conversion Rate Impact Calculator

Quantify the extra monthly revenue you'd earn by lifting your website's conversion rate. Use it to justify A/B testing investments and prioritize CRO experiments by dollar impact.

Monthly Website Visitors (visitors)

Current Conversion Rate (%)

Target Conversion Rate (%)

Average Order Value ($)

Fill in the required fields to see your result.

Key differences

	Product Markup Pricing Calculator	Conversion Rate Impact Calculator
Category	Ecommerce	Ecommerce
Inputs required	4	4
Result	Recommended Selling Price ($)	Additional Monthly Revenue ($)
What it does	Find the selling price that covers your product cost, shipping, and marketing while hitting a target profit margin. Use it when pricing new products or auditing existing listings.	Quantify the extra monthly revenue you'd earn by lifting your website's conversion rate. Use it to justify A/B testing investments and prioritize CRO experiments by dollar impact.