Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Ecommerce
Product Markup Pricing Calculator
Find the selling price that covers your product cost, shipping, and marketing while hitting a target profit margin. Use it when pricing new products or auditing existing listings.
Fill in the required fields to see your result.
Ecommerce
Customer Lifetime Value Calculator
Estimate the total revenue a typical customer generates over their relationship with your business by multiplying average order value, purchase frequency, and customer lifespan. Use it as the fundamental ecommerce profitability metric to compare against customer acquisition cost and decide how much you can afford to spend acquiring each customer.
Fill in the required fields to see your result.
Key differences
| Product Markup Pricing Calculator | Customer Lifetime Value Calculator | |
|---|---|---|
| Category | Ecommerce | Ecommerce |
| Inputs required | 4 | 3 |
| Result | Recommended Selling Price ($) | Customer Lifetime Value ($) |
| What it does | Find the selling price that covers your product cost, shipping, and marketing while hitting a target profit margin. Use it when pricing new products or auditing existing listings. | Estimate the total revenue a typical customer generates over their relationship with your business by multiplying average order value, purchase frequency, and customer lifespan. Use it as the fundamental ecommerce profitability metric to compare against customer acquisition cost and decide how much you can afford to spend acquiring each customer. |