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Both calculators run independently — change the inputs on either side to compare results.

Ecommerce

ROI Calculator

Calculate simple return on investment (ROI) as the percentage gain or loss from a marketing campaign, inventory bet, or business investment relative to its cost. Use it for the foundational "did this make money?" check on any discrete ecommerce investment — marketing campaigns, inventory purchases, equipment, software, hires.

Fill in the required fields to see your result.
Accounting

Return on Investment (ROI) Calculator

Compute the annualized return on an investment from its initial cost, final value, and the time it was held — putting investments of different durations on a common, comparable scale. Use it to evaluate whether a stock, real estate deal, or business investment outperformed alternatives like an index fund.

Fill in the required fields to see your result.

Key differences

ROI CalculatorReturn on Investment (ROI) Calculator
CategoryEcommerceAccounting
Inputs required24
ResultReturn on Investment (%)Annualized ROI (%)
What it doesCalculate simple return on investment (ROI) as the percentage gain or loss from a marketing campaign, inventory bet, or business investment relative to its cost. Use it for the foundational "did this make money?" check on any discrete ecommerce investment — marketing campaigns, inventory purchases, equipment, software, hires.Compute the annualized return on an investment from its initial cost, final value, and the time it was held — putting investments of different durations on a common, comparable scale. Use it to evaluate whether a stock, real estate deal, or business investment outperformed alternatives like an index fund.