Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Ad Spend Optimization Calculator

Determine how much of your monthly advertising budget to allocate to a specific platform given your target CPA, average CPC, and conversion rate. Ideal for media planners comparing multiple channels side by side.

Total Monthly Budget ($)

Target Cost Per Acquisition ($)

Average Cost Per Click ($)

Conversion Rate (%)

Fill in the required fields to see your result.

Marketing

Marketing Attribution Calculator

Allocate conversion credit across first, middle, and last marketing touchpoints to see which channels drive revenue. Use it when evaluating multi-touch campaign performance.

Total Conversions (conversions)

First Touch Attribution (%)

Middle Touch Attribution (%)

Last Touch Attribution (%)

Average Touchpoints per Customer (touches)

Revenue per Conversion ($)

Fill in the required fields to see your result.

Key differences

	Ad Spend Optimization Calculator	Marketing Attribution Calculator
Category	Marketing	Marketing
Inputs required	4	6
Result	Recommended Monthly Spend ($)	Attribution Value per Touchpoint ($)
What it does	Determine how much of your monthly advertising budget to allocate to a specific platform given your target CPA, average CPC, and conversion rate. Ideal for media planners comparing multiple channels side by side.	Allocate conversion credit across first, middle, and last marketing touchpoints to see which channels drive revenue. Use it when evaluating multi-touch campaign performance.