Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Marketing
Click-Through Rate Calculator
Calculate click-through rate (CTR) as the percentage of impressions that resulted in a click. Use it as the foundational metric for ad creative performance, organic search positioning, and email-link engagement β higher CTR generally means more relevant messaging or better ad placement.
Fill in the required fields to see your result.
Marketing
Cost Per Thousand Impressions Calculator
Calculate the cost to serve your ad to 1,000 people, the standard pricing unit in display, video, and programmatic advertising. Use it to compare media buys across different channels and audiences.
Fill in the required fields to see your result.
Key differences
| Click-Through Rate Calculator | Cost Per Thousand Impressions Calculator | |
|---|---|---|
| Category | Marketing | Marketing |
| Inputs required | 2 | 2 |
| Result | Click-Through Rate (CTR) (%) | Cost Per Thousand Impressions (CPM) ($) |
| What it does | Calculate click-through rate (CTR) as the percentage of impressions that resulted in a click. Use it as the foundational metric for ad creative performance, organic search positioning, and email-link engagement β higher CTR generally means more relevant messaging or better ad placement. | Calculate the cost to serve your ad to 1,000 people, the standard pricing unit in display, video, and programmatic advertising. Use it to compare media buys across different channels and audiences. |