Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Content Marketing ROI Calculator

Estimate the annual ROI of your content marketing program by combining organic traffic value with conversion-driven revenue, then subtracting creation and promotion costs. Use it when justifying a content budget or comparing channel performance.

Content Creation Cost ($)

Content Promotion Cost ($)

Monthly Organic Traffic (visitors)

Cost per Click Value ($)

Content Conversion Rate (%)

Revenue per Conversion ($)

Fill in the required fields to see your result.

Marketing

Marketing Attribution Calculator

Allocate campaign revenue across touchpoints using linear, time-decay, or position-based attribution models. Use it when comparing channel ROI or optimizing multi-touch marketing spend.

Total Campaign Revenue ($)

First Touch Attribution Weight (%)

Middle Touch Attribution Weight (%)

Last Touch Attribution Weight (%)

Channel Interactions (touchpoints)

Attribution Model

Fill in the required fields to see your result.

Key differences

	Content Marketing ROI Calculator	Marketing Attribution Calculator
Category	Marketing	Marketing
Inputs required	6	6
Result	Content Marketing ROI (%)	Attributed Revenue per Channel ($)
What it does	Estimate the annual ROI of your content marketing program by combining organic traffic value with conversion-driven revenue, then subtracting creation and promotion costs. Use it when justifying a content budget or comparing channel performance.	Allocate campaign revenue across touchpoints using linear, time-decay, or position-based attribution models. Use it when comparing channel ROI or optimizing multi-touch marketing spend.