Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Marketing
Conversion Rate Calculator
Calculate the conversion rate of a marketing channel, campaign, or landing page as the percentage of visitors who took the desired action. Use it as the core diagnostic metric for marketing performance, comparing channels, A/B testing creative, and identifying where users drop off in your funnel.
Fill in the required fields to see your result.
Ecommerce
Click Through Rate Calculator
Calculate the click-through rate (CTR) of any ad, email, or search result by entering total clicks and impressions. Use it to benchmark and optimize campaign performance.
Fill in the required fields to see your result.
Key differences
| Conversion Rate Calculator | Click Through Rate Calculator | |
|---|---|---|
| Category | Marketing | Ecommerce |
| Inputs required | 2 | 2 |
| Result | Conversion Rate (%) | Click Through Rate (%) |
| What it does | Calculate the conversion rate of a marketing channel, campaign, or landing page as the percentage of visitors who took the desired action. Use it as the core diagnostic metric for marketing performance, comparing channels, A/B testing creative, and identifying where users drop off in your funnel. | Calculate the click-through rate (CTR) of any ad, email, or search result by entering total clicks and impressions. Use it to benchmark and optimize campaign performance. |