Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Cost Per Click Calculator

Calculate cost per click (CPC) by dividing total ad spend by total clicks received. Use it as the foundational paid-advertising bid metric for evaluating campaign efficiency, comparing channels, and identifying where to allocate budget for incremental traffic.

Total Ad Spend ($)

Total Clicks

Fill in the required fields to see your result.

Business

Customer Acquisition Cost (CAC) Calculator

Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.

Total Marketing Spend ($)

Sales Expenses ($)

New Customers Acquired (customers)

Fill in the required fields to see your result.

Key differences

	Cost Per Click Calculator	Customer Acquisition Cost (CAC) Calculator
Category	Marketing	Business
Inputs required	2	3
Result	Cost Per Click (CPC) ($)	Customer Acquisition Cost ($)
What it does	Calculate cost per click (CPC) by dividing total ad spend by total clicks received. Use it as the foundational paid-advertising bid metric for evaluating campaign efficiency, comparing channels, and identifying where to allocate budget for incremental traffic.	Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.