Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Marketing
Cost Per Click Calculator
Calculate cost per click (CPC) by dividing total ad spend by total clicks received. Use it as the foundational paid-advertising bid metric for evaluating campaign efficiency, comparing channels, and identifying where to allocate budget for incremental traffic.
Fill in the required fields to see your result.
Ecommerce
Click Through Rate Calculator
Calculate the click-through rate (CTR) of any ad, email, or search result by entering total clicks and impressions. Use it to benchmark and optimize campaign performance.
Fill in the required fields to see your result.
Key differences
| Cost Per Click Calculator | Click Through Rate Calculator | |
|---|---|---|
| Category | Marketing | Ecommerce |
| Inputs required | 2 | 2 |
| Result | Cost Per Click (CPC) ($) | Click Through Rate (%) |
| What it does | Calculate cost per click (CPC) by dividing total ad spend by total clicks received. Use it as the foundational paid-advertising bid metric for evaluating campaign efficiency, comparing channels, and identifying where to allocate budget for incremental traffic. | Calculate the click-through rate (CTR) of any ad, email, or search result by entering total clicks and impressions. Use it to benchmark and optimize campaign performance. |