Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Marketing
Cost Per Thousand Impressions Calculator
Calculate the cost to serve your ad to 1,000 people, the standard pricing unit in display, video, and programmatic advertising. Use it to compare media buys across different channels and audiences.
Fill in the required fields to see your result.
Marketing
Customer Acquisition Cost Calculator
Calculate customer acquisition cost (CAC) by dividing total marketing and sales spend by the number of new customers acquired. Use it as the single most important unit-economics metric for any growth business β alongside customer lifetime value, it determines whether your business model is sustainable.
Fill in the required fields to see your result.
Key differences
| Cost Per Thousand Impressions Calculator | Customer Acquisition Cost Calculator | |
|---|---|---|
| Category | Marketing | Marketing |
| Inputs required | 2 | 2 |
| Result | Cost Per Thousand Impressions (CPM) ($) | Customer Acquisition Cost ($) |
| What it does | Calculate the cost to serve your ad to 1,000 people, the standard pricing unit in display, video, and programmatic advertising. Use it to compare media buys across different channels and audiences. | Calculate customer acquisition cost (CAC) by dividing total marketing and sales spend by the number of new customers acquired. Use it as the single most important unit-economics metric for any growth business β alongside customer lifetime value, it determines whether your business model is sustainable. |