Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Marketing
Customer Acquisition Cost Calculator
Calculate customer acquisition cost (CAC) by dividing total marketing and sales spend by the number of new customers acquired. Use it as the single most important unit-economics metric for any growth business β alongside customer lifetime value, it determines whether your business model is sustainable.
Business
Customer Lifetime Value Calculator
Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.
Key differences
| Customer Acquisition Cost Calculator | Customer Lifetime Value Calculator | |
|---|---|---|
| Category | Marketing | Business |
| Inputs required | 2 | 3 |
| Result | Customer Acquisition Cost ($) | Customer Lifetime Value ($) |
| What it does | Calculate customer acquisition cost (CAC) by dividing total marketing and sales spend by the number of new customers acquired. Use it as the single most important unit-economics metric for any growth business β alongside customer lifetime value, it determines whether your business model is sustainable. | Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers. |