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Both calculators run independently — change the inputs on either side to compare results.

Customer Lifetime Value Calculator

Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan. Use it as the primary unit-economics metric to benchmark how much you can spend acquiring customers and to compare profitability across acquisition channels.

Average Order Value ($)

Purchase Frequency (per year)

Customer Lifespan (years)

Fill in the required fields to see your result.

Business

Customer Acquisition Cost (CAC) Calculator

Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.

Total Marketing Spend ($)

Sales Expenses ($)

New Customers Acquired (customers)

Fill in the required fields to see your result.

Key differences

	Customer Lifetime Value Calculator	Customer Acquisition Cost (CAC) Calculator
Category	Marketing	Business
Inputs required	3	3
Result	Customer Lifetime Value (CLV) ($)	Customer Acquisition Cost ($)
What it does	Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan. Use it as the primary unit-economics metric to benchmark how much you can spend acquiring customers and to compare profitability across acquisition channels.	Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.