Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Marketing
Customer Lifetime Value Calculator
Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan. Use it as the primary unit-economics metric to benchmark how much you can spend acquiring customers and to compare profitability across acquisition channels.
Fill in the required fields to see your result.
Ecommerce
Average Order Value Calculator
Calculate average order value (AOV) by dividing total revenue by total orders for a period. Use it as a core ecommerce KPI for tracking pricing strategy, evaluating bundles and upsells, and computing customer-acquisition economics.
Fill in the required fields to see your result.
Key differences
| Customer Lifetime Value Calculator | Average Order Value Calculator | |
|---|---|---|
| Category | Marketing | Ecommerce |
| Inputs required | 3 | 2 |
| Result | Customer Lifetime Value (CLV) ($) | Average Order Value ($) |
| What it does | Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan. Use it as the primary unit-economics metric to benchmark how much you can spend acquiring customers and to compare profitability across acquisition channels. | Calculate average order value (AOV) by dividing total revenue by total orders for a period. Use it as a core ecommerce KPI for tracking pricing strategy, evaluating bundles and upsells, and computing customer-acquisition economics. |