Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Marketing
Customer Lifetime Value Calculator
Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan. Use it as the primary unit-economics metric to benchmark how much you can spend acquiring customers and to compare profitability across acquisition channels.
Fill in the required fields to see your result.
Ecommerce
Customer Churn Rate Calculator
Measure the percentage of customers who stopped using your service during a period. Essential for subscription businesses monitoring retention health and forecasting future revenue.
Fill in the required fields to see your result.
Key differences
| Customer Lifetime Value Calculator | Customer Churn Rate Calculator | |
|---|---|---|
| Category | Marketing | Ecommerce |
| Inputs required | 3 | 2 |
| Result | Customer Lifetime Value (CLV) ($) | Churn Rate (%) |
| What it does | Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan. Use it as the primary unit-economics metric to benchmark how much you can spend acquiring customers and to compare profitability across acquisition channels. | Measure the percentage of customers who stopped using your service during a period. Essential for subscription businesses monitoring retention health and forecasting future revenue. |