Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Email Campaign ROI Calculator

Calculate the exact return on investment for an email marketing campaign by projecting revenue from your funnel rates and comparing it to campaign cost. Essential for justifying email spend and forecasting before a send.

Total Campaign Cost ($)

Emails Sent (emails)

Open Rate (%)

Click-Through Rate (%)

Conversion Rate (%)

Average Order Value ($)

Fill in the required fields to see your result.

Marketing

Click-Through Rate Calculator

Calculate click-through rate (CTR) as the percentage of impressions that resulted in a click. Use it as the foundational metric for ad creative performance, organic search positioning, and email-link engagement — higher CTR generally means more relevant messaging or better ad placement.

Number of Clicks

Number of Impressions

Fill in the required fields to see your result.

Key differences

	Email Campaign ROI Calculator	Click-Through Rate Calculator
Category	Marketing	Marketing
Inputs required	6	2
Result	Email Campaign ROI (%)	Click-Through Rate (CTR) (%)
What it does	Calculate the exact return on investment for an email marketing campaign by projecting revenue from your funnel rates and comparing it to campaign cost. Essential for justifying email spend and forecasting before a send.	Calculate click-through rate (CTR) as the percentage of impressions that resulted in a click. Use it as the foundational metric for ad creative performance, organic search positioning, and email-link engagement — higher CTR generally means more relevant messaging or better ad placement.