Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Email Campaign ROI Calculator

Calculate the exact return on investment for an email marketing campaign by projecting revenue from your funnel rates and comparing it to campaign cost. Essential for justifying email spend and forecasting before a send.

Total Campaign Cost ($)

Emails Sent (emails)

Open Rate (%)

Click-Through Rate (%)

Conversion Rate (%)

Average Order Value ($)

Fill in the required fields to see your result.

Marketing

Email Marketing ROI Calculator

Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.

Total Emails Sent (emails)

Open Rate (%)

Click-through Rate (%)

Conversion Rate (%)

Average Order Value ($)

Campaign Cost ($)

Fill in the required fields to see your result.

Key differences

	Email Campaign ROI Calculator	Email Marketing ROI Calculator
Category	Marketing	Marketing
Inputs required	6	6
Result	Email Campaign ROI (%)	Email Marketing ROI (%)
What it does	Calculate the exact return on investment for an email marketing campaign by projecting revenue from your funnel rates and comparing it to campaign cost. Essential for justifying email spend and forecasting before a send.	Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.