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Both calculators run independently — change the inputs on either side to compare results.

Email Campaign ROI Calculator

Calculate the exact return on investment for an email marketing campaign by projecting revenue from your funnel rates and comparing it to campaign cost. Essential for justifying email spend and forecasting before a send.

Total Campaign Cost ($)

Emails Sent (emails)

Open Rate (%)

Click-Through Rate (%)

Conversion Rate (%)

Average Order Value ($)

Fill in the required fields to see your result.

Marketing

Marketing ROI Calculator

Calculate marketing ROI as the percentage return generated by marketing spend over the cost of that spend. Use it for executive-level marketing performance reporting, channel allocation decisions, and justifying marketing budget against business outcomes.

Revenue from Marketing ($)

Marketing Investment ($)

Fill in the required fields to see your result.

Key differences

	Email Campaign ROI Calculator	Marketing ROI Calculator
Category	Marketing	Marketing
Inputs required	6	2
Result	Email Campaign ROI (%)	Marketing ROI (%)
What it does	Calculate the exact return on investment for an email marketing campaign by projecting revenue from your funnel rates and comparing it to campaign cost. Essential for justifying email spend and forecasting before a send.	Calculate marketing ROI as the percentage return generated by marketing spend over the cost of that spend. Use it for executive-level marketing performance reporting, channel allocation decisions, and justifying marketing budget against business outcomes.