Compare calculators
Both calculators run independently — change the inputs on either side to compare results.
Marketing
Email Click-Through Rate Calculator
Measure the percentage of delivered emails that received at least one link click. Use it to gauge content relevance and call-to-action effectiveness in any email campaign.
Fill in the required fields to see your result.
Marketing
Email Unsubscribe Rate Calculator
Measures the percentage of recipients who opted out of your email list after a campaign. Use it after each send to benchmark list health and flag content or frequency problems.
Fill in the required fields to see your result.
Key differences
| Email Click-Through Rate Calculator | Email Unsubscribe Rate Calculator | |
|---|---|---|
| Category | Marketing | Marketing |
| Inputs required | 2 | 2 |
| Result | Email Click-Through Rate (%) | Unsubscribe Rate (%) |
| What it does | Measure the percentage of delivered emails that received at least one link click. Use it to gauge content relevance and call-to-action effectiveness in any email campaign. | Measures the percentage of recipients who opted out of your email list after a campaign. Use it after each send to benchmark list health and flag content or frequency problems. |