Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Email Marketing ROI Calculator

Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.

Total Emails Sent (emails)

Open Rate (%)

Click-through Rate (%)

Conversion Rate (%)

Average Order Value ($)

Campaign Cost ($)

Fill in the required fields to see your result.

Marketing

Content Marketing ROI Calculator

Estimate the annual ROI of your content marketing program by combining organic traffic value with conversion-driven revenue, then subtracting creation and promotion costs. Use it when justifying a content budget or comparing channel performance.

Content Creation Cost ($)

Content Promotion Cost ($)

Monthly Organic Traffic (visitors)

Cost per Click Value ($)

Content Conversion Rate (%)

Revenue per Conversion ($)

Fill in the required fields to see your result.

Key differences

	Email Marketing ROI Calculator	Content Marketing ROI Calculator
Category	Marketing	Marketing
Inputs required	6	6
Result	Email Marketing ROI (%)	Content Marketing ROI (%)
What it does	Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.	Estimate the annual ROI of your content marketing program by combining organic traffic value with conversion-driven revenue, then subtracting creation and promotion costs. Use it when justifying a content budget or comparing channel performance.