Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Marketing
Email Open Rate Calculator
Calculate email open rate as the percentage of recipients who opened an email out of those it was sent to. Use it as the standard top-of-funnel email-marketing metric for evaluating subject lines, sender reputation, list quality, and send-time optimization.
Fill in the required fields to see your result.
Ecommerce
Click Through Rate Calculator
Calculate the click-through rate (CTR) of any ad, email, or search result by entering total clicks and impressions. Use it to benchmark and optimize campaign performance.
Fill in the required fields to see your result.
Key differences
| Email Open Rate Calculator | Click Through Rate Calculator | |
|---|---|---|
| Category | Marketing | Ecommerce |
| Inputs required | 2 | 2 |
| Result | Email Open Rate (%) | Click Through Rate (%) |
| What it does | Calculate email open rate as the percentage of recipients who opened an email out of those it was sent to. Use it as the standard top-of-funnel email-marketing metric for evaluating subject lines, sender reputation, list quality, and send-time optimization. | Calculate the click-through rate (CTR) of any ad, email, or search result by entering total clicks and impressions. Use it to benchmark and optimize campaign performance. |