Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Marketing
Email Open Rate Calculator
Calculate email open rate as the percentage of recipients who opened an email out of those it was sent to. Use it as the standard top-of-funnel email-marketing metric for evaluating subject lines, sender reputation, list quality, and send-time optimization.
Fill in the required fields to see your result.
Marketing
Email Click-Through Rate Calculator
Measure the percentage of delivered emails that received at least one link click. Use it to gauge content relevance and call-to-action effectiveness in any email campaign.
Fill in the required fields to see your result.
Key differences
| Email Open Rate Calculator | Email Click-Through Rate Calculator | |
|---|---|---|
| Category | Marketing | Marketing |
| Inputs required | 2 | 2 |
| Result | Email Open Rate (%) | Email Click-Through Rate (%) |
| What it does | Calculate email open rate as the percentage of recipients who opened an email out of those it was sent to. Use it as the standard top-of-funnel email-marketing metric for evaluating subject lines, sender reputation, list quality, and send-time optimization. | Measure the percentage of delivered emails that received at least one link click. Use it to gauge content relevance and call-to-action effectiveness in any email campaign. |