Compare calculators
Both calculators run independently — change the inputs on either side to compare results.
Marketing
Email Unsubscribe Rate Calculator
Measures the percentage of recipients who opted out of your email list after a campaign. Use it after each send to benchmark list health and flag content or frequency problems.
Fill in the required fields to see your result.
Marketing
Email Click-Through Rate Calculator
Measure the percentage of delivered emails that received at least one link click. Use it to gauge content relevance and call-to-action effectiveness in any email campaign.
Fill in the required fields to see your result.
Key differences
| Email Unsubscribe Rate Calculator | Email Click-Through Rate Calculator | |
|---|---|---|
| Category | Marketing | Marketing |
| Inputs required | 2 | 2 |
| Result | Unsubscribe Rate (%) | Email Click-Through Rate (%) |
| What it does | Measures the percentage of recipients who opted out of your email list after a campaign. Use it after each send to benchmark list health and flag content or frequency problems. | Measure the percentage of delivered emails that received at least one link click. Use it to gauge content relevance and call-to-action effectiveness in any email campaign. |