Compare calculators
Both calculators run independently — change the inputs on either side to compare results.
Marketing
Facebook Ads Budget Calculator
Work out the total Facebook Ads budget needed to hit a specific conversion target given your landing page conversion rate, expected CTR, CPM, and campaign duration. Use it before launching any paid campaign to avoid under- or over-spending.
Fill in the required fields to see your result.
Marketing
Email Marketing ROI Calculator
Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.
Fill in the required fields to see your result.
Key differences
| Facebook Ads Budget Calculator | Email Marketing ROI Calculator | |
|---|---|---|
| Category | Marketing | Marketing |
| Inputs required | 5 | 6 |
| Result | Required Daily Budget ($) | Email Marketing ROI (%) |
| What it does | Work out the total Facebook Ads budget needed to hit a specific conversion target given your landing page conversion rate, expected CTR, CPM, and campaign duration. Use it before launching any paid campaign to avoid under- or over-spending. | Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance. |